1. Strong Families
  2. Brain Building
  3. What We Can Do Together
  4. What You Can Do

Strong Families Public Education Campaign

 Children thrive when their families have the information, skills, resources, and support to create safe, stable and nurturing environments. Communities that help families foster the full potential of children create the foundation for their own prosperous and healthy future. That’s why our county is coming together for Strong Families.  

 When Families are Strong, Children Thrive

Children’s brains are born ready to grow and learn. Early experiences really matter. Early positive experiences build strong brain architecture -- the foundation for all the brain skills that come later.  

Strong brain architecture is built through positive back and forth interactions – called “Serve and Return” -- between a child right from birth and the adults in their lives who love and care for them. Brain building isn’t something that children do on their own. They need the adults in their lives to build it with them.

Families and caregivers who know what “Serve and Return” is and why it’s important can make sure they practice “Serve and Return” in their everyday interactions with children right from birth.  

Strong Families “Serve and Return” videos

Our resources show what “Serve and Return” is and explains why it works. Find out what Serve and Return looks like and how you can do it:

English :30 -

English 1:21 -  

Spanish 50 -  

Spanish 1:21 -

Get more practical ideas for “Serve and Return” from

Learn more about Trauma and Toxic stress

Helping All Children Reach Their Full Potential! Communities can get ahead of problems by investing in support for families right from the start. Nobel Prize winning economist James Heckman quantified an annual return of 13% for life for every $1 of investment when children living in poverty participate high quality early childhood education. Learn more at

The Impact that Communities Have

Communities play an important role in building strong families. Our infographic explains the importance of early positive experiences, how communities can support families, and what happens when systems that fail families create the conditions of toxic stress for families and children.

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